Jordan Brand Introduces Next Installment of Their Women’s Collective
To conclude Women’s History Month, Jordan Brand is announcing its next chapter within their Women’s Collective initiative.
The 2023 Jordan Women’s Collective features key innovators, culture curators, and thought leaders across various areas of expertise and spanning across New York City, Los Angeles, and Chicago - each of them carefully selected for their contribution to pushing boundaries and beyond in basketball and sneaker culture.
“The 2023 Jordan Women’s North America Collective represents the intentionality and will for progress that the Jordan Brand team leads with daily,” says Tonia Jones, Global VP and GM of Women's at Jordan Brand. “These women are incredible additions to the global Jordan Women’s Collective, and I look forward to the ways our team will jointly partner with them to continue expanding the presence and advancement of women in this industry.”
These women include licensed esthetician and content creator Bianca Richards; mental health activist and director Elyse Fox; business strategist Jasmine Gonzalez; content creator and influencer Shayla Diaz; Divine Individual designer and owner Divina Corria; fashion stylist and curator Amiraa Vee; writer and editor Chrystina Pourhabib; nail artist Ashley Crowe; fashion designer Chelsea Billingsley; operations administration expert Ayanna Hardy-Fuller; and podcaster and photographer Melissa Co.
“I think this initiative means there can be space for us in basketball & sneaker culture. For the longest, athleisure and sneakers belonged to the men and it never was considered that women may want to wear it. Having the Jordan Women’s Collective finally puts us first and gives us the opportunity to influence the culture,” Isabelle Harrison, WNBA Athlete for the Chicago Sky, continued.
WNBA legend Sheryl Swoopes mentioned, “I think it is so important because it allows women to have a voice in a very big, popular space that is primarily dominated by men, giving women an opportunity to not only have an impact on the sneaker game, but making a difference along the way.”
Focusing on the pillars of community over competition, societal advancement, and the evolution of the Jumpman to represent a brand that is, in its entirety, for, with, and by women, the Jordan Women’s Collective has selected its newest members for their values, fearlessness in their craft, and commitment.
Additionally, these women have proven to dedicate their craftsmanship to making the world a better place than she found it. Members of the 2022 class nominated select members of the 2023 class for the selection process of this year’s cohort in an effort to organically cultivate an ecosystem of women authentically championing, amplifying, and building relationships with other women.
Jess Sims, Peloton instructor and ESPN College Game-day Host added, “The Collective is made up of so many different women who bring such unique backgrounds, ideas, and perspectives to the table. Women are such an important driving force towards positive change in the streetwear community, and I’m happy that Jordan continues to champion and support these women to help move the culture forward to become a more inclusive space for everyone.”
For Jasmine “Jixie” Gonzalez, being part of the Jordan Women's Collective in 2023 is nothing less than a full circle moment as a 40-year-old woman who has always loved and appreciated the flair and history of sneakers. A proud representative of body inclusivity, women over 40, and the Latinx community, she praised the Jordan Brand for their championing of women across all boards.
“Jordan Brand has grown up with us in the culture. They were one of the first companies that took interest in my request for extended size clothing and the need to include this woman. They shifted from the shrink it and pink it strategy to a meaningful strategy that designs specifically for us baddies. They empower us through various initiatives and create spaces for us to create in the name of sportswear. The Brand is evolving just like the women in the culture and it's a beautiful thing to witness,” she said.